Who we are
Maschinenraum is a shared ecosystem from family businesses for family businesses. We bring together the most courageous German-speaking companies with more than 450,000 employees to connect and share experiences, knowledge, resources and capabilities.

We support each other in all core areas of transformation. Together, we learn, grow, and shape the future. We work across regions, industries, companies, departments, and hierarchies.
  • 70+
    Member companies
  • 750K
    Employees
  • 220+
    Exchange formats per year
Our focus at Seed
Peer-to-peer learning
80% of the challenges faced by family businesses are similar. Maschinenraum provides a secure space for German-speaking family businesses and their employees to connect, exchange ideas and learn. We consolidate questions, share best practices and solve challenges together – through exchange within the departments, transcending hierarchies, and through targeted networking.
How it works
Our space
In Europe, Berlin stands out as the capital with the most exciting innovation and startup scene. Many family businesses seek proximity to startups, international talent, and a place to innovate away from existing structures and routines. Together, we share this infrastructure in Berlin. On 4,500 m², an old factory building has been transformed into the most dynamic space for family businesses, international startups, and investors. A unique place for work and networking, as well as workshops, events, or other special occasions.
Learn more
What our members say about Seed
Daniel Visser
Projects manager in Pixels
The principal element of Suprematism in painting, as in architecture, is its liberation from all social or materialist tendencies. Through Suprematism, art comes into its pure and unpolluted form. I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long.
Synthia Smyth
Editor-in-chief at Pixels
We were just building stuff 'cause we thought it was cool. I do remember having these specific conversations with my friends where we thought, you know, someone is gonna build this. Someone is gonna build something that makes it so that people can stay connected with their friends and their family. The product helped us to develop new directions in or brand strategy, to attract new customers and buyers. We started 3 years ago and got the top in Business One rating system. A great honour! Let us be honest, we could try to get same result attracting third-party specialists, but we had best luck to be in a boat with Elestory team!
Agatha Morris
Sales manager La Playa Store
Elestory is a big team of professionals and very responsible people. We started working with Elestory 3 years ago, and every year their business program becomes better. They maintain their best level.
Frequently asked questions
How can our family business become a member How was Maschinenraum established? Which companies can join? How does the exchange work in practice? Answers to these questions and many others can be found in our Maschinenraum FAQ.
Seed FAQ
Frequently asked questions
How can our family business become a member How was Maschinenraum established? Which companies can join? How does the exchange work in practice? Answers to these questions and many others can be found in our Maschinenraum FAQ.
Seed FAQ